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PSQ HOLDINGS INC (NYSE: PSQH) operates a technology-enabled marketplace and payments ecosystem serving consumers and merchants. Through its three divisions—Marketplace, Financial Technology, and Brands—the company facilitates purchases aligned with consumer values, offers consumer financing, and markets direct-to-consumer baby products.
Corporate Structure
As of August 2025, PSQ HOLDINGS INC employs between 201 and 500 people, according to its LinkedIn profile. The holding company model centralizes strategic oversight, risk management, and capital allocation across wholly owned subsidiaries. Its Financial Technology division includes Credova, which focuses on point-of-sale consumer financing, and PSQ Payments, which aims to ensure transaction completion. The Marketplace division utilizes data insights to connect merchants with consumers, while the Brands division operates EveryLife, a direct-to-consumer baby-products company.
E-commerce by Bench Accounting
Recent Developments and News
On August 18, 2025, PSQH shares closed at $1.80, reflecting a price increase of 15.38% from the prior trading day, on a volume of 454,716 shares. This change followed a Schedule 13G filing with the SEC on August 14, 2025, disclosing that Alyeska Investment Group, L.P., Alyeska Fund GP, LLC, and Anand Parekh collectively own 2,354,239 shares, representing 5.56% of the company’s outstanding stock.
On August 12, 2025, PSQ Holdings filed both an 8-K and a Form 10-Q for the quarter ended June 30, 2025. The 8-K (Item 2.02) typically reports operational results, while the Form 10-Q provides detailed financial statements and management’s discussion and analysis for the second quarter. The company’s next earnings announcement is scheduled for November 10, 2025 (estimated).
Financial and Strategic Analysis
Key trailing-twelve-month metrics as of the June 30, 2025 Form 10-Q include:
| Metric | Value |
|---|---|
| Revenue | $26.48 million |
| Gross Margin | 62.45 % |
| Net Margin | –187.13 % |
| EBITDA | –$48.27 million |
| EPS (TTM) | –$1.44 |
| P/E (TTM) | –1.24 |
| Fwd P/E (NTM) | 16.23 |
| Debt to Equity (MRQ) | 123.55 % |
| Market Capitalization | $81.95 million |
| Shares Outstanding | 45.91 million |
| Beta | –0.05 |
| YTD Change | –60.79 % |
The company’s negative TTM earnings reflect ongoing investment in technology platforms and brand expansion. However, a forward P/E of 16.23 suggests that analysts anticipate a potential return to profitability. A debt-to-equity ratio above 120% may indicate financial leverage associated with growth strategies.
Market Position and Industry Context
PSQ HOLDINGS INC operates within the e-commerce, payments, and consumer finance sectors, competing with fintech marketplaces and specialty brands. Its low beta (–0.05) indicates limited share-price correlation with broader market fluctuations. Over the past 52 weeks, PSQH has traded between $1.55 and $7.77, reflecting volatility associated with operational milestones. The company’s emphasis on value-driven shopping differentiates it from competitors, while its payment solutions are designed to mitigate transaction failures often seen in alternative-lending platforms.
TL;DR
On August 18, 2025, PSQH shares increased by 15.38% to $1.80 following a Schedule 13G disclosing a 5.56% stake by Alyeska Investment entities. The company’s second-quarter Form 10-Q reported $26.48 million in revenue but a net margin of –187.13%, while the forward P/E stands at 16.23. Management has indicated that the next earnings release is set for November 10, 2025. Investors will focus on debt levels, the path to positive EPS, and the performance of the Marketplace and payments divisions in the upcoming quarters.
