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Match Group Strikes $14M FTC Deal as Shares Climb and Hinge Revamps Strategy

NASDAQ

MTCH

September 24, 2025 | 1:34pm
MATCH GROUP INC
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As of September 24, 2025 1:34pm

Introduction

Match Group Inc (NASDAQ: MTCH) is an American internet and technology company headquartered in Dallas, Texas. Since its spin-off from IAC in July 2020, the company has built and operated a global portfolio of online dating services, including Tinder, Match.com, OkCupid, Hinge, and Plenty of Fish.

Corporate Structure and Footprint

Match Group employs approximately 2,000 people across 20 offices worldwide. As of 2019, the company reported 9.3 million subscribers, with 4.6 million located in North America. Japan is identified as its second-largest market. The company emphasizes data privacy, stating that it does not sell user data to third parties, and has established a Safety Advisory Council to address user protection across its brands.

Online dating

Online dating by Brooke Cagle

Recent Developments and News

  • August 2025 FTC Settlement
    In August 2025, Match Group agreed to pay $14 million and implement changes to its advertising, cancellation, and billing practices as part of a Federal Trade Commission (FTC) settlement. The order requires improved clarity regarding subscription guarantees and simpler cancellation processes.
  • Trading Activity (2025-09-24)
    On September 24, 2025, the share price closed at $37.05, reflecting an increase of 0.30% on a volume of 141,495 shares, a significant rise from its reported average daily volume of 56.
  • Hinge Strategic Reset
    In mid-2025, co-founder Justin McLeod detailed a shift in Hinge’s product strategy, focusing on fostering deeper connections rather than maintaining feature parity with competing apps. This approach has contributed to Hinge's improved positioning in global download rankings, and a survey by The Knot indicates that Hinge has become a notable technology for marriage formation.

Financial and Strategic Analysis

Match Group reported trailing twelve-month revenue of $3.45 billion and net income of $538 million, resulting in a profit margin of 15.6%. Key metrics as of September 24, 2025:

MetricValue
Share Price$37.05 (+0.30%)
Volume141,495
Market Capitalization$8.89 billion
Price/Earnings (TTM)18.29
Earnings Per Share (TTM)$2.02
Forward Dividend Yield2.06%

Match Group continues to diversify its portfolio through acquisitions—most recently fully acquiring Hinge in February 2019—and partnerships, including a January 2020 investment in safety platform Noonlight. In September 2020, the company joined Spotify and Epic Games in co-founding the Coalition for App Fairness to address app store policies.

Market Position and Industry Context

Match Group holds a significant position in the global online dating industry, operating a range of brands that cater to both general interest and niche markets, including services targeted at older singles and specific communities. With technology innovations such as Tinder Gold and its focus on user safety, the company competes in an industry marked by rapid user adoption and regulatory scrutiny. The primary markets for Match Group remain the United States and Japan, where it faces competition from both established players and emerging regional apps.

tl;dr

Match Group shares traded at $37.05 on September 24, 2025, amid an increase in trading volume. In August 2025, the company settled FTC charges by agreeing to pay $14 million and revise its subscription disclosures and cancellation processes. Investors are currently focused on how regulatory compliance and continued product innovation, as illustrated by Hinge’s strategic adjustments, will impact subscriber growth and profitability in 2026.

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Match Group Strikes $14M FTC Deal as Shares Climb and Hinge Revamps Strategy