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WebsiteIntroduction
PSQ Holdings Inc. (NYSE: PSQH) operates a technology-enabled marketplace and payments ecosystem under the PublicSquare brand. Founded in February 2021 and headquartered in West Palm Beach, Florida, the company serves consumers and merchants. Its three primary divisions are:
- Marketplace, which facilitates value-based shopping and gathers consumer insights.
- Financial Technology, comprising Credova (a consumer financing provider) and PSQ Payments (offering secure payment solutions).
- Brands, represented by EveryLife, a direct-to-consumer producer of baby products.
Corporate Structure
According to its LinkedIn profile, PSQ Holdings employs between 201 and 500 individuals. As of September 25, 2025, the company had approximately 45.9 million shares outstanding. Major investors disclosed in a Schedule 13G filing on August 14, 2025, include Alyeska Investment Group, L.P., Alyeska Fund GP, LLC, and Anand Parekh, collectively holding 2,354,239 shares (5.56% of Class A common stock).
Marketplace by rupixen
Developments and News
- On August 12, 2025, PSQH filed an 8-K (Item 2.02) with the U.S. Securities and Exchange Commission.
- On August 14, 2025, a Schedule 13G report confirmed a 5.56% stake held by Alyeska entities and Anand Parekh.
- On August 20, 2025, another 8-K (Items 8.01 and 9.01) was submitted, though specific disclosures were not detailed in the public summary.
- On September 25, 2025, PSQH shares closed at $2.39, down 15.55% from the prior session, on a volume of 1,164,769 shares.
Financial and Strategic Aspects
As of early September 2025, key metrics include:
| Metric | Value | Source/Date |
|---|---|---|
| Market Capitalization | $90.4 million | Yahoo Finance |
| Revenue (TTM) | $27.58 million | Yahoo Finance |
| Net Income (TTM) | –$46.69 million | Yahoo Finance |
| Diluted EPS (TTM) | –$1.29 | Yahoo Finance |
| Price/Sales (TTM) | 2.50 | Yahoo Finance |
| Price/Book (MRQ) | 3.60 | Yahoo Finance |
| Total Cash (MRQ) | $20.58 million | Yahoo Finance |
| Total Debt/Equity (MRQ) | 148.24% | Yahoo Finance |
| 52-Week Range | $1.55 – $7.77 | Multiple sources |
| One-Year Target Estimate | $5.50 | Yahoo Finance |
PSQH leverages its marketplace data to develop and market financial products (including Credova financing and PSQ Payments) and consumer goods (like EveryLife products). Its financial technology division seeks to differentiate through innovative payment solutions, while the brands division focuses on family-oriented products.
Market Position and Industry Context
PSQH is classified as a small-cap company within the retail and fintech sectors, with a market capitalization under $300 million. The stock has traded between $1.55 and $7.77 over the past 52 weeks and has a beta of approximately 0.08, indicating low correlation with broader market trends. Year-to-date through September 25, 2025, PSQH shares have decreased by approximately 40.97%. The company operates at the intersection of value-based e-commerce and niche financial services, facing competition from general marketplaces, fintech lenders, and direct-to-consumer brands.
tl;dr
On September 25, 2025, PSQH shares fell 15.55% to $2.39 amid average trading volume. In mid-August 2025, Alyeska Investment Group and Anand Parekh disclosed a combined 5.56% ownership stake. PSQ Holdings is set to report third-quarter results on November 12, 2025, with analysts estimating a one-year price target of $5.50.
