United Homes Group Shares Plunge 42% Amid Acquisition-Driven Expansion

Introduction

United Homes Group, Inc (ticker: UHG) is a publicly traded residential homebuilder headquartered in Columbia, South Carolina. The company was formed in 2023 when Great Southern Homes (GSH) transitioned into a builder brand under a newly listed parent company. UHG delivers single-family homes across key markets in South Carolina, Georgia, and North Carolina. Trading on the Nasdaq under the symbol UHG, the company focuses on entry- to mid-level housing amidst regional supply constraints.

Corporate Structure and Leadership

Since its foundation as Great Southern Homes in 2004 by Michael Nieri, the enterprise has expanded through both organic growth and acquisitions. Key elements of UHG’s structure include:

• Executive Chairman & CEO: Michael Nieri, founder of GSH and an inductee of the Pro Builder magazine Builder Hall of Fame.
• President: Jack Micenko, responsible for integrating acquired brands and overseeing operational objectives.
• Builder Brands: Great Southern Homes; Herring Homes (acquired August 2023); Rosewood Communities (acquired October 2023); Creekside Custom Homes (acquired January 2024).
• Headquarters: Columbia, South Carolina, with regional offices supporting development corridors.

Homebuilding by Samson Vowles

Recent Developments

• September 15, 2022: Merger of privately held Great Southern Homes and DiamondHead Holdings Corp completed, forming United Homes Group.
• March 14, 2023: UHG began trading on Nasdaq under ticker UHG, with an initial market capitalization around USD 350 million.
• August 1, 2023: Acquisition of Herring Homes, marking entry into the Raleigh, North Carolina market.
• October 3, 2023: Acquisition of Rosewood Communities in South Carolina.
• January 10, 2024: Acquisition of Creekside Custom Homes, extending presence in coastal South Carolina.
• April 3, 2024: Awarded 2024 Builder of the Year by BUILDER magazine, recognizing UHG’s transition to public status and subsequent acquisitions.

Financial and Strategic Analysis

As of October 20, 2025, UHG shares closed at USD 2.45, reflecting a 42.49% decline on the day, with 611,211 shares traded. Key financial and operational metrics include:

• Homes built since inception: over 14,000.
• Homes delivered in calendar year 2023: approximately 1,400.
• Communities under operation: more than 60 across South Carolina, North Carolina, and Georgia.
• Market capitalization (March 2023): approximately USD 350 million.

Strategically, UHG combines organic expansion—targeting entry- to mid-price segments—with selective acquisitions to enter new sub-markets. This dual approach aims to address housing demand while leveraging local brand recognition.

Market Position and Industry Context

United Homes Group operates three primary regional corridors in the southeastern United States:

1. Midlands: I-20 corridor from Augusta, Georgia, to Kershaw County, South Carolina.
2. Upstate: I-85 corridor from the Georgia border to Spartanburg, South Carolina.
3. Coastal: US-17 corridor from Georgetown, South Carolina, to Wilmington, North Carolina.

The company targets a gap in the industry for entry-level and mid-level housing. According to Pro Builder magazine, GSH was ranked 25th among single-family homebuilders in 2022, illustrating the brand’s position in the market prior to the formation of UHG.

tl;dr

UHG shares fell 42.49% to USD 2.45 on October 20, 2025, amid trading volume of 611,211. Since going public on March 14, 2023, with a market capitalization of approximately USD 350 million, the company has acquired three regional builders and delivered about 1,400 homes in 2023. UHG continues to pursue expansion in North Carolina and South Carolina, targeting entry- to mid-level housing markets.