Locafy Partners with Fathom to Enhance Local SEO Tools

Introduction

LOCAFY LIMITED (NASDAQ: LCFY, LCFYW), founded in 2009 and headquartered in Perth, Australia, is a software-as-a-service company specializing in entity-based local search engine optimization. Known in Korea as 로컬파이, the company provides AI-driven technology designed to assist small and medium-sized businesses, as well as agencies working on their behalf, in regaining and maintaining search rankings.

Corporate Structure and Operations

Locafy operates with a team of 11–50 employees in the IT Services and IT Consulting sector. The company offers four core SaaS solutions: Listings, Landing Pages, Locators, and Lead Sites, all built on its proprietary technology platform. Its white-label model allows agencies to manage multiple clients through a single interface, while its AI-powered “Entity Based Local Landing Pages” automate the creation and optimization of local landing pages at scale.

Local SEO by Merakist

Developments and News

• On January 30, 2025, Locafy announced a strategic partnership with Fathom Holdings Inc. (NASDAQ: FTHM) to implement its local SEO tools across Fathom’s network of over 14,500 real estate agents in the United States.
• Effective February 10, 2025, BDO Audit Pty Ltd replaced Grant Thornton Audit Pty Ltd as Locafy’s independent registered public accounting firm, as disclosed in a Form 6-K filed on February 14, 2025.
• On February 19, 2025, the company presented alongside Fathom on Breakout Investors and appeared on the Planet MicroCap Podcast to discuss its AI SEO technology and growth strategy, including the partnership with Fathom. Locafy confirmed its participation at the Planet MicroCap Showcase: VEGAS 2025, scheduled for April 22–24, 2025.
• In a prospectus supplement filed as Form 424B5 on April 15, 2025, Locafy updated its offering agreement with H.C. Wainwright & Co., allowing for the sale of up to US $1,838,680 in ordinary shares. As of that date, the public float was approximately US $12.23 million, based on 1,422,569 shares held by non-affiliates and a closing price of US $8.5952 per share on February 19, 2025.

Financial and Strategic Analysis

As of June 27, 2025, Locafy’s share price closed at US $6.18. The stock's performance indicated a significant increase of 142.35% on trading volume of 5,258,157 shares on the NASDAQ. Over the past 12 months, the company raised approximately US $2.24 million through share sales under its existing registration statement. The Form 6-K filing on April 15, 2025, did not contain specific revenue or profitability figures. However, the ongoing utilization of an “at-the-market” facility suggests management's strategy to improve liquidity and support investments in product development and sales capacity.

Strategically, Locafy aims to capitalize on the industry’s shift towards entity-based SEO and AI-driven search optimization. The partnership with Fathom Holdings reinforces its technology's relevance in the real estate sector and provides a model for expansion into other industries.

Market Position and Industry Context

The global SEO market is estimated at US $700 billion. Within this environment, Locafy focuses on local, proximity-based optimization, addressing gaps left by traditional, keyword-centric techniques. Automation of optimized content deployment enables Locafy to compete with established digital marketing agencies and emerging AI-driven platforms.

Key differentiators include:

• A patented technology stack for programmatic local landing page creation
• White-label solutions tailored for agency networks
• Documented case studies showcasing client ranking improvements following algorithm updates

tl;dr

As of June 27, 2025, LOCAFY LIMITED shares trade at US $6.18, reflecting a 142.35% increase on high volume. On January 30, 2025, Locafy partnered with Fathom Holdings to implement entity-based SEO tools for over 14,500 real estate agents. The company transitioned auditors to BDO on February 10, 2025, and filed a prospectus supplement on April 15, 2025, authorizing up to US $1.84 million in share sales. Looking forward, Locafy will participate in the Planet MicroCap Showcase in April, continuing to leverage its AI-driven platform to adapt to the shift in search optimization methodologies.