Locafy Stock Soars 33.7% on AI SEO Expansion and Financial Restatement

Introduction

LOCAFY LIMITED (NASDAQ: LCFY) is a software-as-a-service company that provides digital marketing and search engine optimization solutions. Incorporated in 2009 and based in Subiaco, Western Australia, LOCAFY utilizes proprietary “entity-based” SEO technology and AI-driven publishing to improve online visibility for businesses in Australia, North America, and other markets.

Corporate structure

LOCAFY operates two primary segments: Publishing and SEO Agency. The company employs between 11 and 50 individuals with expertise in local and national SEO, cloud hosting, voice search, programmatic web development, and content management. Originally named Moboom Limited, the company rebranded as LOCAFY in January 2021. CEO Gavin Burnett oversees the company’s strategic direction.

SEO Technology by Souvik Banerjee

Recent developments and news

• January 30, 2025: LOCAFY and Fathom Holdings Inc. announced a partnership aimed at enhancing the visibility of over 14,500 real estate agents through AI-powered local marketing tools.
• H1 2025: The company secured a media contract with a potential total value of up to US$6.5 million.
• August 20, 2025: LOCAFY filed SEC Form 6-K disclosing misstatements in its consolidated financial statements for the year ended June 30, 2024, related to share-based payment accounting. The company is restating those financials and has re-engaged Grant Thornton Audit Pty Ltd to improve financial oversight.
• August 29, 2025: A subsequent Form 6-K and press release titled “Locafy Reports Fiscal Nine-Month 2025 Results and Highlights Operational Progress, Positioning the Company to Scale” outlined operational milestones and plans for growth.

Financial and strategic aspects

As of September 3, 2025, LOCAFY’s shares closed at US$5.44, reflecting a 33.66% increase with a trading volume of 7,916,273. The August 29, 2025 press release details revenue growth and operational progress for the nine months ending June 30, 2025. Strategically, LOCAFY focuses on:

• Scaling its network of AI Agents to improve search results
• Expanding its core products—Listings, Landing Pages, Locators, and Lead Sites
• Forming partnerships to extend market reach

The restatement of the 2024 financials highlights a focus on governance and accuracy in share-based payment reporting.

Market position and industry context

LOCAFY operates in the digital marketing and SEO services sector, differentiating itself through entity-based SEO and AI integration. Its client base includes local businesses aiming for map-pack prominence and national brands targeting high-value keywords. The partnership with Fathom Holdings and the US$6.5 million media contract indicate LOCAFY’s scalability and its role as a technology-driven provider in the market.

tl;dr

LOCAFY’s stock increased 33.66% to US$5.44 on September 3, 2025, following the company’s report of operational progress for nine months. Key events include the January 30, 2025 partnership with Fathom Holdings, a US$6.5 million media contract secured in H1 2025, and the August 20, 2025 SEC filing to restate June 30, 2024 financials. The company is focused on scaling its AI-powered SEO platform and completing its financial restatement.