Introduction
Safety Shot Inc. (Nasdaq: SHOT), known in Korean as ģøģ“ķķ° ģ·, is a public company specializing in functional beverages. Launched in the fourth quarter of 2023 and rebranded as Sure Shot in the fourth quarter of 2024, it offers a patented rapid alcohol reducer. As of October 3, 2025, SHOT trades at $0.3534, reflecting a 25.77% increase on a volume of 6,340,624 shares.
Corporate Structure
With a team of 2ā10 employees, Safety Shot operates with a model focused on product innovation in the beverage sector. The board of directors includes equal representation from Safety Shot and founding members of the BONK ecosystem, following transactions completed in August 2025. CEO Jarrett Boon oversees the company's focus on beverage products and decentralized finance assets.

Functional Beverages by Eric Prouzet
Developments and News
In April 2025, Safety Shot acquired a 10% revenue-sharing interest in the decentralized platform letsBONK.fun and reserved the Nasdaq ticker āBNKK.ā This transaction included $25 million in BONK tokens and resulted in the appointment of some BONK founding members to 50% of the board seats (Globe Newswire, August 12, 2025).
On August 25, 2025, the company closed a $30 million financingā$5 million through a registered direct offering and $25 million in private placement paid with BONK tokensāpriced at $0.46 per share, with closing expected on August 27 (Nasdaq, August 25, 2025).
SEC filings dated September 23 and September 30, 2025, indicate that Lucky Dog Holdings acquired Series C convertible preferred stock, which represents 19.99% of common shares upon conversion. This acquisition was funded in part with $25 million worth of BONK tokens and includes revenue-sharing agreements.
On September 26, 2025, Safety Shot filed preliminary proxy materials to convene a virtual special meeting on October 31, 2025, proposing to increase authorized common stock from 250 million to 1 billion shares (SEC PRER14A).
Financial and Strategic Analysis
The $30 million capital raise enhances the balance sheet and funds the integration of letsBONK.funās recurring revenues and token treasury. By aligning with BONKās ecosystem, Safety Shot establishes cash flow from platform operations and exposure to a $2 billion market-cap digital asset. The revenue-sharing arrangement and board appointments provide influence over DeFi-generated income streams. The proposed share increase aims to provide flexibility for future equity financing and strategic acquisitions.
Market Position and Industry Context
In the functional beverage market, Sure Shot distinguishes itself with a formula designed to accelerate alcohol metabolism in a short time frameāa contrast to remedies offered by competitors such as The Plug and Morning Recovery. Concurrently, Safety Shot is pursuing a strategic pivot to connect public markets with decentralized finance, positioning the company at the intersection of wellness beverages and digital assets.
TL;DR
⢠On October 31, 2025, shareholders will vote to raise authorized shares from 250 million to 1 billion.
⢠The company secured $30 million on August 25, 2025, including $25 million in BONK tokens, to support integration with letsBONK.fun.
⢠Lucky Dog Holdings holds 19.99% of common shares via Series C conversion, linked to 10% of LETSBONK.fun gross revenues.
⢠Upcoming actions will determine capital-raising capacity and DeFi revenue contributions to long-term value.