Beasley Broadcast’s Shares Surge 66.7% on WPBB-FM Sale and Digital Expansion
By ATTN Desk · Editorial oversight: Sean Han
Company Overview
Beasley Broadcast Group, Inc. (NASDAQ: BBGI) is a Naples, Florida-based multi-platform media company founded in 1961 by George G. Beasley. As of May 2025, the company owns and operates 55 radio stations under the Beasley Media Group name across 12 U.S. markets, reaching approximately 20.1 million listeners each week. On December 10, 2025, BBGI shares traded on the Nasdaq at $6.75, reflecting a 66.67% increase in the current period, with a trading volume of 1,124,502 shares.
Corporate Structure
Beasley Broadcast Group employs between 501 and 1,000 people, drawing from a mix of broadcasters and digital media specialists. The executive leadership includes:
- Caroline Beasley, Chief Executive Officer (with BBGI since 1983)
- Bruce G. Beasley, President and Vice Chair (Director since 1980, Vice Chair since 2024)
- Brian E. Beasley, Chief Operating Officer (Director since 1982, COO since 2017)
- Chris Ornelas, Executive Vice President & General Counsel (joined 2020)
- Tina Murley, Chief Revenue Officer (joined 2014)
This team oversees operations that encompass traditional radio, digital platforms, podcasting, e-commerce, and live events.
Media Company by Memento Media
Developments and News
On September 29, 2025, Beasley closed the sale of WPBB-FM for $8.0 million and entered into agreements to divest its Fort Myers market assets, pending FCC approval. In its public filings, the company noted ongoing investments in digital offerings and indicated the rollout of a self-service advertising platform scheduled for the third quarter of 2025.
Financial and Strategic Analysis
Beasley's financial results for the two quarters ended September 30, 2025, demonstrated challenges in agency-driven radio advertising, partially offset by growth in owned-and-operated digital revenue and cost reductions. Key metrics are shown below:
| Metric | Q2 2025 | Q3 2025 |
|---|---|---|
| Net revenue | $53.0 million | $51.0 million |
| Net loss | $0.2 million | $3.6 million |
| Adjusted EBITDA | $4.7 million | $3.9 million |
| Digital revenue share | 25% | 25% |
| Digital segment margin | 27% | 21% |
Year-to-date expense reductions of $15 million contributed to narrowing operating losses, while digital revenue on a same-station basis rose 28.5% in Q3. Management continues to prioritize direct-sold digital solutions and to improve the balance sheet through targeted asset sales.
Market Position and Industry Context
Beasley operates in a consolidated U.S. radio landscape shaped by the 1996 Telecommunications Act and ongoing competition from streaming services. Its portfolio spans 12 top-and-mid-sized markets, with brands providing music, news, sports commentary, and community service initiatives. The company’s reach—over 20 million weekly listeners—places it among mid-sized broadcast groups diversifying into digital audio, events, and esports to mitigate traditional advertising market fluctuations.
tl;dr
BBGI shares rose to $6.75 on December 10, 2025 (up 66.67%), following the September 29, 2025 sale of WPBB-FM for $8 million and pending divestitures in Fort Myers. Q3 2025 net revenue was $51 million with a net loss of $3.6 million, while digital revenue constituted 25% of sales and adjusted EBITDA reached $3.9 million. The company's focus remains on scaling direct-sold digital products, completing planned asset dispositions, and launching a self-service ad platform in Q3 2025.