Intuit CEO Sells Approximately $26.7 Million in Shares Amid Ongoing Insider Trading Activity

CEO Sasan K. Goodarzi Sells 41,000 Shares under 10b5-1 Plan

Intuit Inc. (INTU) disclosed on January 7 that CEO, President, and board member Sasan K. Goodarzi sold a total of 41,000 common shares in the open market. According to the Form 4 filed on January 8, Goodarzi’s revocable trust sold 40,960 shares at an average price of $650.10 per share and an additional 40 shares at $651.01, generating approximately $26.63 million in proceeds. The transaction was executed pursuant to a Rule 10b5-1 trading plan adopted on October 6, 2025, and was classified as a planned sale. After the sale, the trust’s direct holdings declined to 13,611.428 shares—worth roughly $8.8–8.9 million based on the sale price.

Advance Notice of Sale via Form 144 Confirms Stake Reduction

On the same day, Goodarzi filed a Form 144 to pre-announce his intention to sell Intuit securities. The filing named Intuit as the issuer and Goodarzi as an insider, indicating a planned disposition by a restricted and controlling shareholder under Rule 144 of the Securities Act. While the initial notice did not specify share counts or expected proceeds, the subsequent Form 4 provided exact figures. Market analysts note that, since Goodarzi still holds a stake worth hundreds of millions of dollars and the sale followed a pre-set 10b5-1 plan, it more likely reflects personal portfolio rebalancing than a negative signal about Intuit’s fundamentals or near-term outlook.

## Co-Founder Scott D. Cook Donates 30,750 Shares to Nonprofit, Maintains Substantial Stake

A separate Form 4 filed on January 8 shows that co-founder and key insider Scott D. Cook donated 30,750 common shares to a nonprofit organization through the “Scott D. Cook and Helen Signe Ostby Family Trust,” for which he serves as trustee. No proceeds were received. After the donation, the trust still indirectly holds 5,637,432 shares, leaving Cook’s controlling interest largely unchanged. Although some reports label this transaction as an “award,” the SEC filing explicitly categorizes it as a charitable donation, underscoring its ESG and social-contribution context rather than insider cash-out.

Investor Perspective: Insider Transactions May Impact Stock Volatility

This flurry of disclosures highlights concentrated insider activity by Intuit’s executive team and founders. The CEO’s multi-million-dollar sale, given its size, could weigh on short-term investor sentiment; however, the structured nature of the Form 144 pre-notice and Rule 10b5-1 plan suggests it should not be viewed solely as a warning about corporate performance. In contrast, Scott Cook’s charitable gift may bolster Intuit’s ESG profile and long-term ownership stability—potentially a neutral to positive factor for socially conscious institutional investors. Going forward, investors should monitor additional Form 4 and Form 144 filings to see if insider selling patterns recur and how supply-demand dynamics influence valuation.