AI Marketing Stock Worth $6 Billion Sees $300 Million Vanish Amid Rally

Zeta Global Holdings Corp (ZETA) fell more than 6% to close at $20.34 on the New York Stock Exchange on the 16th. Its market capitalization contracted to about $4.5 billion (roughly KRW 6 trillion), marking a one-day loss of approximately $260 million (around KRW 340 billion). Trading volume reached 7.36 million shares, suggesting profit-taking after a period of short-term overheating.

Recently, Canaccord Genuity reiterated its Buy rating and $30 price target on ZETA, citing its partnership with OpenAI, and some outlets have spotlighted the stock as a next-generation AI beneficiary that could rival large-cap names. At the same time, Zeta has faced U.S. securities class actions and investor lawsuits since 2024 over alleged revenue round-tripping and unauthorized data usage—risk factors that investors are watching closely.

Headquartered in New York, Zeta Global Holdings is an AI-powered marketing cloud provider that leverages extensive consumer data and artificial intelligence to automate customer acquisition, retention, and omnichannel marketing campaigns. Co-founded in 2007 by David Steinberg and former Apple CEO John Sculley, the company has been classified as a high-growth software and AI play since its 2021 listing on the NYSE.