NVIDIA CFO and EVP Sell Shares Worth Hundreds of Millions Under 10b5-1 Plan

On January 7, a U.S. Securities and Exchange Commission filing showed that Ajay K. Puri, EVP of Worldwide Field Operations at NVIDIA (NVDA), sold roughly 200,000 shares of NVIDIA common stock in the open market through a trust in his name under a pre-established Rule 10b5-1 trading plan, generating approximately $37 million (about KRW 50 billion) in cash.

Following this transaction, the trust’s indirect holdings declined from about 4.01 million shares to approximately 3.82 million shares. Puri still reportedly holds several hundred thousand additional shares directly and through a children’s trust.

On January 13 and February 4, NVIDIA CFO Colette Kress likewise executed Rule 10b5-1 sales, selling tens of thousands of shares in separate tranches through her personal account, affiliated trusts, and an LLC. Combined proceeds from the two transactions are estimated in the tens of millions of dollars (hundreds of billions of Korean won), yet Kress continues to maintain significant economic interests via her direct and indirect holdings and multiple grantor trusts.

In its latest quarter, NVIDIA reported revenue of about $57 billion, up more than 60% year-over-year, with data center sales exceeding $50 billion as strong AI GPU demand powered results.

CEO Jensen Huang and CFO Colette Kress have emphasized a robust backlog of orders, noting revenue visibility of roughly $500 billion (hundreds of trillions of KRW) through late 2026 from Blackwell and next-generation Rubin architecture–based products amid continued AI infrastructure investment.

Founded in 1993 in the United States, NVIDIA designs and sells GPUs, AI accelerators, and data center platforms, and has become a core supplier in the generative AI boom.

Today, most of NVIDIA’s revenue derives from AI chips supplied to hyperscalers such as Microsoft, Google, and Amazon. With Blackwell now in production and the Rubin microarchitecture slated for launch in 2026, the company aims to maintain its leading position in the AI infrastructure market.