P&G Stock Hits $160 as Top Executives Sell Shares

At the beginning of February, Procter & Gamble Co. (PG) disclosed a series of insider stock sales by senior executives. On February 4, Ma Fatima Francisco, CEO of the Baby, Feminine & Family Care division, sold 8,000 shares of common stock on the open market at $158 per share, generating roughly $1.3 million (about KRW 1.7 billion) in proceeds; she still holds approximately 38,000 shares combining direct and indirect ownership. Then, between February 11 and 12, Board Chair John R. Moeller and, on February 13, Chief Research, Development & Innovation Officer Aguilar Moses Victor Javier each exercised stock options and sold the same number of shares in typical “cashless” transactions, realizing profits of several million dollars (tens of billions of KRW) while retaining tens of thousands of shares.

Separately, P&G’s fiscal 2026 second-quarter results, announced on January 22, showed net sales up 1% and an adjusted EPS of $1.88. The company maintained its full-year sales and earnings guidance and kept its quarterly dividend at $1.0568 per share. Recently, P&G opened a Champions Clubhouse in the Milan-Cortina Winter Olympic and Paralympic Village to ramp up sports marketing with over 25 flagship brands. Meanwhile, major institutional investors have trimmed certain holdings, and insiders have sold around 340,000 shares worth $54 million over the past 90 days—totaling roughly KRW 70 billion in insider sales.

Procter & Gamble, a global consumer-goods leader with brands such as Tide, Ariel, Gillette, and Pampers, generates about $70 billion in annual revenue (around KRW 90 trillion), primarily in North America and Europe. Effective January 1, 2026, the company completed its management succession by naming Shailesh Jejurikar—who joined P&G in 1989—as CEO, while former CEO John Moeller transitioned to board chair. The recently disclosed transactions mark the first executive share changes under this new leadership team.