'Starbucks' Executives Sell Minor Shares Through Planned Transaction

Starbucks Corporation (NASDAQ: SBUX) disclosed on March 5, 2026, that Chief Partner Officer Sarah Kelly and International Division CEO Brady Brewer each sold a portion of their holdings under pre-established Rule 10b5-1 trading plans. Kelly disposed of 2,500 shares at $97.12 per share, raising approximately $242,800 (about ₩300 million), while still retaining roughly $5.79 million (about ₩7.8 billion) in stock. Brewer similarly sold 1,641 shares at the same price, generating around $159,500 (roughly ₩200 million) in liquidity, yet continues to hold a substantial stake in the company.

In its fiscal 2026 first-quarter results, Starbucks reported that U.S. store traffic increased and same-store sales in the U.S. turned positive for the first time in two years—an early payoff from its “Back to Starbucks” restructuring and menu-streamlining initiative. CEO Brian Niccol noted that the turnaround plan—centered on cost efficiency and enhanced in-store experiences—has driven both revenue and traffic recovery. (Source: )

Starbucks operates more than 41,000 stores across over 80 countries, with the U.S. and China as its core markets. Since assuming the CEO role in September 2024, Brian Niccol has been executing a mid- to long-term growth strategy focused on store redesigns, menu optimization, and streamlined operational metrics. (Source: )