AI CRM Leader Loses 800 Billion Won Overnight

HubSpot Inc. (HUBS), a U.S. CRM software provider, saw its shares close at $207 (approximately ₩307,000) on the New York Stock Exchange on the 9th, down 5.04% from the previous day. Its market capitalization fell to about $10.9 billion (roughly ₩16.2 trillion), erasing around $520 million (approximately ₩780 billion) in a single session. Trading volume reached 1.72 million shares.

On the 1st of this month, the company bolstered its board by appointing MongoDB’s CFO Mike Berry as a director. It has also advanced its marketing and sales automation for small and medium-sized businesses by launching the AI tool “Breeze” and rolling out various Spotlight product updates, maintaining its competitive stance in the SMB AI customer-platform market.

Founded in 2006 in Cambridge, Massachusetts, HubSpot offers a cloud-based CRM platform for marketing, sales, and customer service and went public on the New York Stock Exchange in 2014. The company has built a subscription-based model focused on small and mid-sized enterprises and recently has been challenging rivals like Salesforce with its AI-powered “Agentic” customer platform.