Apple's 50th Anniversary: Tim Cook and Executives Vest Hundreds of Millions in RSUs and Sell Shares

On April 1–2, Apple Inc. (NASDAQ: AAPL) filed disclosures for CEO Tim Cook, COO Sabih Khan and EVP of Retail and People Deirdre O’Brien reporting large RSU vestings, tax withholdings and share transactions under their pre-established Rule 10b5-1 plans.

O’Brien had three RSU vestings convert into a total of 64,317 common shares. After withholding shares for taxes, she sold approximately $7.66 million (about ₩10 billion) worth of stock in the open market on April 2, and continues to hold 136,810 shares.

Cook saw 131,576 RSUs vest on April 1. Following tax withholdings, he sold 64,949 shares over six transactions on April 2 under his 10b5-1 plan, generating roughly $16.4 million (about ₩22 billion). He retains around 3.28 million shares after these trades. Khan’s filings included only RSU vesting and tax withholding, with no public market sales reported.

Separately, Apple announced an expansion of its U.S. Manufacturing Program, adding partners such as Bosch, Cirrus Logic, TDK and Qnity, and committing $400 million (approximately ₩500 billion) by 2030 to increase domestic production of key components.

Analysts are also gauging the potential for sustained demand in Apple’s second-quarter results—due in April—citing strong preorders for the iPhone 17 series and robust services revenue.

Founded in Cupertino, California in 1976 by Steve Jobs and Steve Wozniak, Apple is one of the world’s largest companies by market capitalization, anchored by hardware like the iPhone and Mac, and services such as the App Store and iCloud. The company celebrated its 50th anniversary on April 1, 2026.