Booking Holdings Executive Sells Small Amount of Shares Under Automated Trading Plan

On April 17, Vanessa Ames Wittman, an insider executive at Booking Holdings Inc. (NASDAQ: BKNG), executed an automatic sale of 1,125 shares of common stock under a pre-established Rule 10b5-1 trading plan set up on June 2, 2025. The shares went for about $192 apiece, totaling roughly $216,000 (around KRW 300 million).

After this transaction, Wittman still holds 16,050 shares of Booking Holdings common stock, representing approximately $3.1 million at today’s reference price (about KRW 4 billion).

Meanwhile, on April 2 Booking Holdings completed a 25-for-1 stock split, substantially increasing its outstanding common shares. Earlier this month, CEO Glenn Fogel also disclosed the sale of a portion of his shares under a separate Rule 10b5-1 plan.

Headquartered in Norwalk, Connecticut, Booking Holdings is a global online travel platform operator that owns brands including Booking.com, Priceline, Agoda, Kayak, Rentalcars.com and OpenTable. Lately, the company has been ramping up investment in AI-driven travel recommendations and is transforming its business model around a “Connected Trip” strategy that packages multiple transport and lodging options together.