'Starbucks' International CEO and Executives Sell Shares in April

According to a filing with the U.S. Securities and Exchange Commission, Starbucks Corp. (NASDAQ: SBUX) International Division CEO Brady Brewer sold approximately 2,200 shares in two tranches—on April 6 at $90 per share and on April 17 at $100 per share—realizing about $206,000 in proceeds (roughly KRW 300 million). After these sales, Brewer still holds more than 83,000 shares, with the remaining stake valued at approximately $7.59 million (around KRW 11 billion) based on the disclosed prices.

In a separate SEC filing, Starbucks Chief Partner Officer Sarah Kelly sold 2,000 shares on April 29 at $105 per share, converting $210,000 (about KRW 300 million) into cash. Following that transaction, she directly holds roughly 57,600 shares, valued at about $6.06 million (approximately KRW 8.8 billion). Both transactions were carried out under prearranged Rule 10b5-1 trading plans established in December 2025. All Korean-won conversions use an exchange rate of KRW 1,450 per U.S. dollar as of May 7.

Meanwhile, on April 28 Starbucks reported its second-quarter fiscal 2026 results, posting revenue of $9.5 billion and adjusted earnings per share of $0.50—both above market expectations. International segment revenue rose 10% year-over-year to $2.1 billion. On May 4 the company also launched a cash tender offer to repurchase up to $1.1 billion of eight series of its outstanding notes, underscoring its focus on proactive balance-sheet management.

Headquartered in Seattle, Starbucks is the world’s largest coffeehouse chain. With global consumer spending on the rebound, the company regained growth momentum in Q2 of fiscal 2026, achieving quarterly revenue of about $9.5 billion. CEO Brian Niccol—appointed in 2024—is driving the “Back to Starbucks” turnaround strategy, which emphasizes enhancing the in-store experience and pursuing long-term growth.