United Airlines CEO Sells Shares Worth 80 Billion Won, HR Executive Also Sells Hundreds of Billions

United Airlines Holdings, Inc. (UAL) disclosed that CEO J. Scott Kirby sold approximately 50,000 shares under his Rule 10b5-1 trading plan on June 15–16, 2026, raising about $5.99 million (roughly KRW 80 billion), and still holds some 800,000 shares directly. On May 26, EVP for Human Resources and Labor Relations Kate Gebo sold approximately $4 million (about KRW 60 billion) of her combined direct and indirect holdings, then on May 27 transferred a portion of her direct shares into an indirect trust in her spouse’s name. Separately, board member LaShia Ward received a grant of 2,130 share units on May 20 as director compensation, which will be settled in cash and stock following her departure.

Recently, United unveiled a special “Stars and Stripes” livery to celebrate the 250th anniversary of the United States’ founding and announced a new milestone in its military pilot recruitment program, underscoring its dual focus on brand enhancement and talent acquisition. Alongside its first-quarter results released in April, the airline reaffirmed its long-term strategy to expand its base of loyal customers and its “United Next” growth plan, grounded in improved profitability and margins.

Headquartered in Chicago, United Airlines is the largest U.S. carrier, operating over 370 routes across six continents with a mainline fleet exceeding 1,000 aircraft as of 2026. Under the “United Next” initiative, CEO Scott Kirby oversees significant fleet investments, network expansion and financial metric improvements, and the company has been issuing 2026 guidance to the market alongside its quarterly earnings.