SoFi CEO Buys Back Shares Again with $30 Million Cash Purchase

At SoFi Technologies, Inc. (SOFI), Executive Vice President Kelli Keough sold a portion of her holdings on May 20 under a pre-arranged Rule 10b5-1 trading plan. Between June 8 and 17, Chief Technology Officer Jeremy Reschke bolstered his stake through employee stock purchases and RSU vesting, then sold some shares to cover taxes and as part of his pre-planned transactions, while still retaining a substantial position. On June 16, CEO Anthony Noto acquired roughly 13,000 shares of SoFi common stock in an open-market transaction at about $18 per share, investing approximately $250,000 (around KRW 340 million) of personal funds and nudging his direct holdings just above 10 million shares.

News of Noto’s purchase has been cited as a key driver lifting SoFi’s stock by several percent in after-hours and pre-market trading in the U.S. Recently, SoFi fully rolled out its dollar-pegged stablecoin, SoFi USD, in its consumer app and reported net revenue of about $1.1 billion in Q1 2026—reflecting year-over-year growth in the 40% range—underscoring both business expansion and improved financial performance.

SoFi operates as a bank-chartered digital financial platform in the U.S., pursuing a one-stop finance app strategy that integrates lending, deposit accounts, investing, card products, and a technology platform. Since becoming CEO, Anthony Noto—formerly a CFO and executive at Goldman Sachs and Twitter—has steered SoFi’s growth agenda by leading technology-platform acquisitions and securing its banking license.