What Happened to the U.S. Online Furniture Stock That Gained 1.8 Trillion Won in Market Capitalization in One Day?

Shares of U.S. online furniture retailer Wayfair Inc. (W) jumped 11.14% on the New York Stock Exchange on June 17, closing at $90.68. The one-day rally added about $1.26 billion to its market capitalization (roughly KRW 1.8 trillion), bringing total market value to approximately $10.1 billion (around KRW 14 trillion).

In its first-quarter 2026 results, Wayfair reported revenue growth of about 7% and adjusted earnings in line with market expectations, sustaining its momentum of profitable growth. However, some institutional investors have modestly trimmed their stakes, and brokerages such as Needham have cut price targets, citing an anticipated consumer spending slowdown in the second half of the year.

Headquartered in Boston, Wayfair is an e-commerce platform specializing in furniture and home décor. Following profitability pressures after the pandemic, the company has undertaken extensive cost-reduction and restructuring measures since 2022. Wayfair went public on the NYSE in 2014, and co-founder Niraj Shah currently serves as CEO.