SoFi CEO Purchases Millions in Company Stock; CTO and Executives Sell Portions After RSU Vesting

Digital financial platform SoFi Technologies, Inc. (NASDAQ: SOFI) reported that CEO Anthony Noto acquired 13,888 shares in open-market trading on June 16 at approximately $18.06 per share, investing about $250,000 of personal capital (roughly KRW 300 million) and raising his total holdings to about 11.96 million shares.

Chief Technology Officer Jeremy Rishel purchased a small number of shares through the employee stock purchase plan on June 8. On June 15, multiple tranches of his restricted stock units (RSUs) vested and converted into common shares. He then executed an automatic sale on June 16 to cover tax liabilities and carried out an open-market sale on June 17 under a pre-established Rule 10b5-1 trading plan, adjusting his direct holdings to approximately 890,000 shares.

Executive Vice President Eric Schuppenhauer saw 6,493 RSUs vest on June 15, valued at about $300,000 (around KRW 400 million). After selling roughly 2,500 shares the following day to meet tax obligations, he retains about 97,000 shares, with an estimated value of $1.7 million (approximately KRW 2 billion).

Recently, SoFi introduced SoFi Coach, an AI-powered financial coaching service that offers members chat-based, personalized planning and budgeting tools. The service is rolling out first to SoFi Plus subscribers. The company also integrated SoFiUSD—a stablecoin issued by its partner national bank—directly into its retail banking app, enabling some 15 million members to buy, hold, and convert the dollar-pegged digital asset within the platform and further expanding its blockchain services within a regulated banking environment.

SoFi is a U.S. fintech firm listed on Nasdaq. It has grown to over 14.7 million members by executing an “everything app” strategy that delivers loans, deposit accounts, investment products, insurance, and cryptocurrency trading—all within a single application.