Digital Brands Group, Inc. 8K

Digital Brands Group’s AVO brand partnered with the largest college bookstore chain to replace Lululemon in prime retail space across over 1,000 campus bookstores and launch a store-in-store concept.

On July 7, 2026, Digital Brands Group, Inc. (NASDAQ: DBGI) announced that its AVO brand has entered into a partnership with the largest college bookstore chain, which operates over 1,000 locations, under which AVO will take over all prime retail floor space currently occupied by Lululemon in these bookstores and maintain this footprint while rolling out a store-in-store concept featuring customization-focused technology and enhanced customer experiences.

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1668010

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Form

8K

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sec

Accession

0001493152-26-032677

Alert Tier

6