Viant Technology Inc. 8K

Viant Technology Inc. agreed to acquire TVision Insights for $40 million in cash and stock to integrate attention measurement into its AI-powered advertising platform, with closing expected in Q2 2026 and 1Q26 guidance reaffirmed.

On April 15, 2026, Viant Technology Inc. announced that it has entered into a definitive agreement to acquire TVision Insights for total consideration of $40 million, consisting of $22.5 million in cash and $17.5 million in shares of Viant’s Class A common stock, to integrate TVision’s attention measurement technology into Viant’s AI-powered programmatic advertising platform and enhance its TV and CTV campaign planning, buying, optimization, and measurement capabilities; the transaction, advised on TVision’s side by Rockefeller Capital Management, is expected to close in the second quarter of 2026 subject to customary closing conditions, and Viant concurrently reaffirmed its first quarter 2026 financial guidance and scheduled an acquisition-focused conference call for April 15, 2026.

Filing Facts

CIK

1828791

Ticker

-

Form

8K

Source Type

sec

Accession

0001828791-26-000029

Alert Tier

8